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CWS – Branding and Logo Questionnaire
What is your company's name? Please write the exact name as you would like it to appear in your logo.
Briefly define what your company is about.
Do you have a specific idea in mind for your logo?
What logo style do you prefer?
Wordmarks
Abstract
Emblem
Symbol
Combined
Other:
Who is your targeted customer audience?
Men
Women
Both
Ages 25-40
Ages 40-60
Ages 60+
Which idea would you like people to associate with your brand? What do you want to communicate? How do you want to present to your target audience? You can pick more than one
Energetic
Premium/Luxury
Rural/Natural
Happy/Inspiring
Minimalist
Modern/Contemporary
High Tech
Friendly/Approachable
Organic
Other
Who are your main competitors and how do you differ from them? List their names and their website details if possible.
What do you like or dislike about your competitor's branding?
Do you have a particular range of colors or specific ones in mind
Are there any colors you don't want to use?
Additional comments or suggestions you want to add
Submit
